Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.Supporting the clubs against Premier...
Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship
LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2. The deal sees the shopping centre of the Lille metropolis become an official...
Castore to provide bespoke playing and training range to Surrey Cricket
Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season.The partnership aims to offer fans a greater level...
Man City reaches Indian fanbase via communications deal with Jio
Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...
Auberge Resorts heightens European expansion with AS Roma
AS Roma has announced a partnership with Auberge Resorts Collection which sees the hotels and resorts company named the club's latest global partner.Becoming the...
KK Crvena zvezda promotes Meridianbet in ‘largest sponsorship ever’
Serbian basketball team KK Crvena zvezda has inked a sponsorship deal with southeast Europe bookmaker, Meridianbet.The Euroleague side - Serbia’s basketball champions - will...
Southampton FC powers innovation in sports tech via first-of-kind tournament
Southampton FC is aiming to find and accelerate the next group of sportstech disruptors in launching ‘The Future of Football’ challenge, in a deal...
Aaron Radin, British Basketball League CEO: “Carving out our own space”
Aaron Radin, who became CEO of the British Basketball League (BBL) last month, spoke to Insider Sport about his plans for the sport’s future...
SSC Napoli joins forces with fintech firm Dunamu in shirt deal
SSC Napoli has formed a deal with Dunamu - a South Korean fintech company and operator of cryptocurrency exchange Upbit. The collaboration sees the firm...
Man United secures financial trading partner with Doo Group
Manchester United has announced a multi-year global partnership with online financial trading platform, Doo Group.The collaboration will see the promotion of the financial services...