Man City partners with 8XBet in midst of betting sponsorship debate

Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...

‘Historic moment for football’ as safe standing areas are given the...

The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...

QPR places CopyBet on back of shirts ahead of 2022/23 season

Queens Park Rangers football club (QPR) has announced a partnership with sportsbook platform CopyBet, starting from the 2022/23 season.The collaboration sees CopyBet become the...

OGC Nice signs VBET as three-season partner

OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...

City Football Group gains majority ownership of Palermo FC

City Football Group (CFG) has acquired a majority stake in Palermo FC, with Sicilian ‘life-long’ fan Dario Mirri remaining as club President and Chairman...

Ayr Gold Cup enters second lap of Virgin Bet partnership

The Ayr Gold Cup has extended relations with Virgin Bet, retaining naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs...

F1 reinforces TMG as ‘ultimate motorsport memorabilia destination’

Formula One has extended its licensing agreement with sports licensing, retail and memorabilia business, The Memento Group (TMG), until the end of the 2025...

Spurs partners South Korean-based TUMI for pre-season tour

Tottenham Hotspur has revealed suitcases and bags company TUMI as an official partner of the club’s pre-season tour to South Korea this July.The company...

Premier League reportedly to phase out front-of-shirt betting sponsors

With government judgement on UK gambling regulation apparently due soon, the Premier League has reportedly offered a compromise to Ministers.Sky News sources claim that...

Degiro boosts Spanish presence as Sevilla FC shirt sponsor

Sevilla FC has announced a partnership with Degiro, which sees the European-based online broker become the club’s new main global partner. The Degiro brand is...