Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.The...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...
Luís Figo becomes brand ambassador for Digitain
Luís Figo has signed a deal to become a brand ambassador of sports betting and igaming technology platform provider, Digitain.The firm stated that the...
Man United ‘digitally transforms’ fan engagement with DXC Technology
Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to...
The Game is on in the ‘Sports Betting Zone’: insights and...
The 'Sports Betting Zone' at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...
‘Historic moment for football’ as safe standing areas are given the...
The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...
QPR places CopyBet on back of shirts ahead of 2022/23 season
Queens Park Rangers football club (QPR) has announced a partnership with sportsbook platform CopyBet, starting from the 2022/23 season.The collaboration sees CopyBet become the...
OGC Nice signs VBET as three-season partner
OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...
City Football Group gains majority ownership of Palermo FC
City Football Group (CFG) has acquired a majority stake in Palermo FC, with Sicilian ‘life-long’ fan Dario Mirri remaining as club President and Chairman...