Liverpool secures 17-years of Standard Chartered Bank partnership
Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...
BT, IMG, ITV and Sky undergo CMA investigation for sports broadcasts
The Competition and Markets Authority (CMA) has launched an investigation on BT, IMG Media, (including Premier League Productions), ITV and Sky.The investigation relates to...
Pogon introduces Betcris to Ekstraklasa in bookmaker partnership
Pogon Szczecin has signed a sponsorship deal with Betcris Poland which sees the online betting firm become the Polish football club's key partner.The Ekstraklasa...
Athletes educated on responsible gambling via Sportradar initiative
Sportradar has introduced a programme which supports athletes in responsible betting, as part of a partnership with several mental health and safer gambling organisations. The...
Polish football ‘significantly expands’ Opta Data use with Stats Perform
PKO BP Ekstraklasa is enhancing its official data partnership with Stats Perform which will give the league access to its Opta data.The data and...
Marseille continues ‘awareness and prevention’ venture with FDJ group
Olympique de Marseille (OM) and the FDJ group are continuing their partnership for three additional seasons as the latter’s sports betting brands continue to...
Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
Turkish basketball video content distributed with Sportradar
The Turkish Basketball Federation (TBF) has formed an agreement with Sportradar which covers the delivery of data and betting video content.The deal will see...
DAZN offers ‘richer’ content with launch of boxing NFTs
DAZN Group has launched a boxing-focused NFT global marketplace, DAZNBOXING.io, with the first collection including ‘exciting moments’ from 2021 DAZN fights.This new offering is...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...