World Cup Play-Off Final free to all UK viewers via Sky...

Sky Sports has partnered with UK broadcasters to allow everyone in the country to watch Wales take on either Scotland or Ukraine in the...

Hamburg European Open returns with Betway sponsorship

The Hamburg European Open has revealed that Betway has increased its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament.The competition is...

Kevin De Bruyne begins ambassador role for crypto platform

Kevin De Bruyne, Manchester City FC midfielder, has signed an agreement to become the latest brand ambassador for crypto exchange platform, Phemex.The Belgian player...

AC Milan ‘moves closer to fanbase’ with Betsson partnership

AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.The 2021/22 Serie...

Women’s Champions League final hits record 3.6 million viewers

The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on Saturday saw a record live cumulative viewership of 3.6 million globally.The competition...

Sandi Procter steps up as 24th President of the LTA

The Lawn Tennis Association (LTA) has appointed Sandi Procter as its new President, who will begin at the start of 2023.Confirmed at the LTA...

Real Betis partners OlyBet to drive regional engagement

Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities. Fans of...

Crystal Palace sign cinch as shirt sponsor in replace of gambling...

Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s...

Cazoo forms first Italian football collaboration with Bologna FC

Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...

ECB renews Sportradar live data and fan engagement partnership

The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.The ECB has...