Women’s Champions League final hits record 3.6 million viewers
The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on Saturday saw a record live cumulative viewership of 3.6 million globally.The competition...
Sandi Procter steps up as 24th President of the LTA
The Lawn Tennis Association (LTA) has appointed Sandi Procter as its new President, who will begin at the start of 2023.Confirmed at the LTA...
Real Betis partners OlyBet to drive regional engagement
Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities. Fans of...
Crystal Palace sign cinch as shirt sponsor in replace of gambling...
Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s...
Cazoo forms first Italian football collaboration with Bologna FC
Bologna FC 1909 has signed a multi-year deal with Cazoo, which will see the online second-hand car dealership become the main partner and new...
ECB renews Sportradar live data and fan engagement partnership
The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.The ECB has...
FIH moves into the betting space with BetCity.nl
The International Hockey Federation (FIH) has signed a deal which names Dutch betting company, BetCity.nl, as the first-ever betting partner of hockey’s world governing...
Sevilla FC to join Castore’s portfolio of sportswear partnerships
Sevilla FC and Castore have announced a multi-season partnership, with the sportswear brand becoming the official kit supplier of the La Liga team.The deal...
Betano named Romanian Cup sponsor as tournament undergoes restructure
The Romanian Football Federation (FRF) has signed an agreement with Betano, making it the naming partner of the Romanian Cup knockout tournament. Kaizen Gaming’s sports...
Emirates secures longest sponsorship in English domestic cricket
Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium.Until 2029, the deal...