Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
HWB appoints ‘world class team’ to lead five-year strategy
The Horse Welfare Board (HWB) has strengthened its team with three ‘world class’ appointments, as it looks to implement its five-year ‘A Life Well...
ESL condemns UEFA’s ‘insistent coercion’
European Super League (ESL) founding clubs FC Barcelona, Juventus FC and Real Madrid CF have described UEFA’s disciplinary proceedings as ‘insistent coercion’.The three teams...
Ibrahimovic served €50K fine by UEFA for Bethard investment
AC Milan striker Zlatan Ibrahimović has been fined €50,000 by the Appeals Body of UEFA, following an investigation into the Swedish player’s financial investment...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
UEFA initiates disciplinary proceedings against remaining ESL teams
UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)...
W Series renews Channel 4 rights agreement
The W Series women’s motor racing championship will continue to be broadcast by free-to-air network Channel 4, following the renewal of its media rights...