Emma Hayes supports McDonald’s bursaries for football coaches
McDonald’s and Kick It Out have teamed up with English football manager Emma Hayes OBE to award 100 bursaries to aspiring football coaches nationwide.Under...
Why the Solheim Cup can help inspire the next generation of...
The 2024 Solheim Cup got underway yesterday for its 19th edition as Team USA looks to claim victory over Team Europe for the first...
English Premiership Rugby extends flagship title sponsorship
Premiership Rugby has extended its long-running partnership with Gallagher, which has been the English top-flight’s title sponsor since 2018.The insurance brokerage, risk management and...
Manchester United nears PSR edge despite record revenue
Manchester United has declared its commitment to a sustainable future while reporting net losses of £113.2m in its latest financial results.In its fourth quarter...
New betting sponsorship deals announced in UK and Irish racing
Two prominent UK and Irish bookmakers have bolstered their standing in horse racing scenes via freshly signed sponsorship deals.In Ireland, the country’s largest independent...
MEO Arena’s Super Stage to Host Star-Studded Lineup as SBC Debuts...
SBC is gearing up for a show-stopping Super Stage debut at the impressive MEO Arena, one of Europe’s largest indoor sports venues. SBC Summit...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
Racing technology C-level execs take the lead at World Tote Association
The World Tote Association (WoTA) has detailed the objectives of its newly chosen board, as the association seeks to continue contributing to a global...
Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...