Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
NFL and Bitpanda team up ahead of German return
The National Football League (NFL) has announced crypto exchange Bitpanda as an official European partner ahead of its upcoming regular-season games in the continent.Under...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
Sports data provider Genius Sports and sports betting solutions platform Kambi have denied media reports about a potential merger of the two companies.Yesterday saw...
Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.As Newcastle United’s official energy drink partner,...
SBC launches new Affiliate Leaders magazine
The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the...
Leicester City win PSR appeal as Premier League left ‘disappointed’
Leicester City has been successful in its appeal case over an alleged breach of the Premier League’s Profit and Sustainability Rules (PSR). An appeal panel...