Arsenal Women elevate local economy through Emirates matches
Arsenal Women’s team has significantly improved the local economy, according to a report by club partner Mastercard. The report analyses six matches played by Arsenal...
Bundesliga to create a dedicated Americas entity to break new ground
The Bundesliga is looking to significantly increase its exposure across the US and the rest of North and South America by working with Relevent...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
UFC champion Merab Dvalishvili to speak at SBC Summit
SBC is providing the UFC’s newest Champion Merab Dvalishvili the official brand ambassador of Aviator with the platform befitting his recent achievements at next...
Glasgow ends months of uncertainty to become 2026 Commonwealth Games host
Glasgow has stepped in as the host city of the 2026 Commonwealth Games after the destination for the event was left in limbo for...
DAZN enters crypto sphere with European partnership
DAZN has announced a multi-market partnership with crypto exchange Bitpanda across Germany, Austria, Switzerland, Italy and France. Under the agreement, Bitpanda will serve as DAZN's...
Scotland’s Rangers FC renews long-running betting partnership
Rangers FC has extended its long-running partnership with Swedish international gaming firm Kindred, showing a continuing strong relationship between betting and football in Scotland.The...
EuroLeague gains interest of potential investment from Saudi sports group
After the EuroLeague, Europe’s top-flight basketball league, confirmed it is open for private investment this summer, the Saudi Arabian SURJ Sports Investment group is...
ECB continues on digital transformation path with Cognizant
The England and Wales Cricket Board (ECB) has named Cognizant as its official digital technology transformation partner and official IT consulting partner.At the heart...