Verizon extends sponsorship deal with LaLiga North America
Verizon and Spain’s LaLiga have extended their partnership as the football league looks to further expand its presence in North America. Under the renewal of...
FC Barcelona and PRIME Hydration sign multi-year deal
FC Barcelona has signed PRIME as the club’s Official Hydration Partner for the next three seasons. Starting this month, the deal secures PRIME additional visibility...
Fanatics moves ‘extensive’ US sports retail business to Europe with LaLiga...
Sports merchandise retailer Fanatics has signed a new manufacturing and distribution deal with Spain’s LaLiga. Under the agreement, a new official online LaLiga store will...
Villarreal CF and Joma expansion focuses on sustainability
LaLiga team Villarreal CF has extended its brand deal with Joma for the next four seasons - a continuation of a partnership that started...
RCD Espanyol chooses Stage Front as stadium naming rights partner
RCD Espanyol has secured a new title partnership with Stage Front for the naming rights of its stadium in the outskirts of Barcelona. Stage Front...
LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra. According...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Castore enhances La Liga footprint with Athletic Club
Spanish La Liga side, Athletic Club has confirmed a multi year collaboration sees the firm become the club’s ‘Official Kit Partner’ for the 2023-2024...
Atlético Madrid bags new official sponsorship with AVIS deal
Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS. According to...
BT Sport continues Spanish football focus with the final stages of...
BT Sport is continuing to strengthen its European football offering through domestic cup competitions as it lands the exclusive rights for the semi-finals and...