NFL drives innovation with solidified Sony partnership
The NFL has named Sony its official technology partner, with the Japan-based multinational also becoming the league’s official headphone manufacturer.Under the agreement, Sony and...
ESPN+ and Peacock pick up PGA Tour’s new influencer golf fixture
Social media influencers form the latest wave of commercial stakeholders in modern sports, having become increasingly active as participants as well.The PGA Tour is...
West Ham Utd to uncover the ‘Flip Side of Florida’ during...
Ahead of its US pre-season tour, West Ham United has linked with Visit Jacksonville to showcase the Floridian state during its friendly fixtures. Visit Jacksonville...
Manchester City partners with Premier League familiar face Betway
English football has seen yet another major betting deal as defending Premier League champions Manchester City partner with a familiar name to football fans.Betway,...
NBA confirms $76bn broadcast deal as WBD considers suing
After several months, the NBA has finally confirmed an 11-year media rights deal with ESPN/ABC, NBC and Amazon, ending its long-term relationship with TNT...
MLS experiencing record attendance & sponsorship income this season
Whilst the Major League Soccer (MLS) season heads for its mid-year break for its All-Star Game, the league has been experiencing new growth in...
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
Riyadh Season’s drive into combat sports continued this week via a partnership with Top Rank, one of the world’s largest boxing promotions.Headed by Bob...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
US Olympic Committee sues Prime over trademark infringement
The US Olympic and Paralympic Committee is suing Logan Paul and KSI's energy drink brand Prime for trademark infringement.The organisation overseeing US Olympic teams...
EFL gains major US look with multi-year broadcast deal with CBS
The English Football League (EFL) is set for US growth after agreeing a new multi-year broadcast rights deal with CBS. The exclusive deal will see...