“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
Banned NBA forward Jontay Porter pleads guilty to betting conspiracy
Jontay Porter has pleaded guilty to federal charges for his involvement in an illegal gambling scheme which led to his lifetime ban from competing...
New York Yankees latest MLB team to join casino group’s sports...
The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...
Liverpool owners FSG considering FC Bordeaux buyout
Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...
Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Disney CEO Iger & wife on course for record $250m Angel...
Multiple reports are surfacing in the US that Disney CEO Bob Iger and his wife Willow Bay are on the cusp of making a...
Spain’s LaLiga enlists Samsung to step up US efforts
LaLiga is moving to strengthen its visibility in the highly lucrative North American market via a deal with Samsung, which will deliver news and...
Manchester City maximises US reach with WWE collaboration
Manchester City and WWE have revealed an exclusive collaboration to release a collection of merchandise ahead of the Premier League club’s US pre-season tour.In...
DAZN ups its tennis game with ATP Tour LatAm partnership
DAZN Group and the ATP Tour have signed a multi-year, multi-country agreement to distribute Tennis TV, the latter’s direct-to-consumer video service.The duo will distribute...