Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
Genius Sports accelerates global integrity protection efforts
Genius Sports is lending its sports data and technology services to the global fight against match-fixing and sports corruption via its latest partnership.The London-based...
NHL signs Intuit Quickbooks in Canada-facing partnership
The NHL has signed a deal with Intuit Quickbooks towards the close of a widely-viewed and commercially successful season in 2023/24.Intuit Quickbooks has been...
San Diego Padres’ Tucupita Marcano banned by MLB for life
Major League Baseball (MLB) has taken enforcement actions against five players across four teams for individual violations of its betting rules.The most notable disciplinary...
Breeders Cup pushes international coverage in 1/ST Content deal
Breeders’ Cup Limited, operator of the US Breeders’ Cup World Championships horse race, has signed an exclusive media arrangement with 1/ST Content.The agreement will...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Toronto becomes latest city to gain a WNBA team
The Women’s National Basketball Association (WNBA) continues to grow after it was announced late last week that Toronto will become the latest city to...
NBC Sports posts record-high TV ratings for a Premier League season
The 2023/24 Premier League season has become the most-watched campaign in the US according to figures revealed by NBC Sports. The exclusive US Premier League...
1/ST enhances Canadian coverage in Assiniboia Downs deal
1/ST CONTENT has added Canadian racetrack Assiniboia Downs (ASD) to its portfolio of racetrack partners, adding content from the track to its international coverage.The...
NFL increases debt limit for new buyers to $1.4bn
At spring meetings in Nashville, the NFL's 32 owners approved an increase to the debt limit to make it easier to finance ownership transactions.The...