MLS experiencing record attendance & sponsorship income this season
Whilst the Major League Soccer (MLS) season heads for its mid-year break for its All-Star Game, the league has been experiencing new growth in...
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
Riyadh Season’s drive into combat sports continued this week via a partnership with Top Rank, one of the world’s largest boxing promotions.Headed by Bob...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
US Olympic Committee sues Prime over trademark infringement
The US Olympic and Paralympic Committee is suing Logan Paul and KSI's energy drink brand Prime for trademark infringement.The organisation overseeing US Olympic teams...
EFL gains major US look with multi-year broadcast deal with CBS
The English Football League (EFL) is set for US growth after agreeing a new multi-year broadcast rights deal with CBS. The exclusive deal will see...
On Location to provide premium hospitality as partner of 2026 FIFA...
Premium hospitality company On Location has been selected by FIFA to become the official hospitality partner of the 2026 FIFA World Cup. The company intends...
Stevin Smith joins EPIC’s lived experience mission
As the US betting industry continues to expand, concerns around the impact of problem gambling have grown with it. Responsibility has become a core...
Chelsea offers Skrill awareness opportunity in pre-season initiative
Chelsea FC has name Paysafe’s digital wallet Skrill as an official pre-season tour partner.As per the agreement, Skrill will serve as the presenting partner...
Bay and Iger reach deal for controlling stake in Angel City...
Angel City FC is set to become the most valuable women’s sports enterprise in the world as the club’s takeover by Willow Bay and...
Sportradar to deploy AI for tennis players’ protection
Sportradar has partnered with Tennis Data Innovations (TDI) and the ATP Tour to launch a new initiative aimed at safeguarding tennis players.The new service,...