Bank of America joins FIFA’s partner roster for 2026 World Cup
FIFA has signed off on a major commercial partnership ahead of the 2026 World Cup, making Bank of America the official bank sponsor of...
NFL and Fanatics launch six stores ahead of Brazil debut
The National Football League (NFL) and Fanatics are opening six retail stores across Brazil to prepare for the first-ever regular season NFL game in...
Jockey Club of Turkiye looks to widen global media profile
The Jockey Club of Turkiye (TJK) is eyeing up greater international media reach and visiblity for its fixtures, including tapping into new operator networks.To...
Sportradar’s record Q2 revenue prompts firm to raise 2024 expectations
Swiss sportstech Sportradar has upped its financial expectations for 2024, predicting revenue of over €1bn, marking a small improvement on its previous projections.Publishing its...
Orlando eyes up Florida Olympics amid US sporting boom
Orlando, Florida is ramping up its efforts to attract more international sporting events to the area, with the ultimate goal of hosting the Florida...
Endeavor reveals data and tech business sale plans in Q2 results
Endeavor, the parent company of the UFC and WWE, is selling two core components of its betting offering, OpenBet and IMG Arena.The US holding...
Congressional trio voice antitrust concerns about Disney, WBD and FOX’s Venu...
Three members of US Congress have written to the government expressing concerns regarding Venu Sports, a major new sports venture launching later this year.Senators...
Pitbull becomes first artist to name sports venue
Florida International University (FIU) Athletics has announced a partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.Under the deal, FIU...
Paris Olympics’ pre-event media strategy paying off
The Paris Olympics have been generating record coverage this year, according to the International Olympic Committee (IOC).In the build up to the games, Paris...
NY Jets hope UK-Ireland fan club will ‘strengthen’ global ties
The New York Jets has announced the launch of its international membership club, an official fan club for the UK and Ireland.This launch aims...