Spain’s LaLiga enlists Samsung to step up US efforts
LaLiga is moving to strengthen its visibility in the highly lucrative North American market via a deal with Samsung, which will deliver news and...
Manchester City maximises US reach with WWE collaboration
Manchester City and WWE have revealed an exclusive collaboration to release a collection of merchandise ahead of the Premier League club’s US pre-season tour.In...
DAZN ups its tennis game with ATP Tour LatAm partnership
DAZN Group and the ATP Tour have signed a multi-year, multi-country agreement to distribute Tennis TV, the latter’s direct-to-consumer video service.The duo will distribute...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Chicago Blackhawks signs bookmaker as first jersey patch sponsor
Chicago Blackhawks has become the latest major league US sports team to seek revenue opportunities via the betting sector.The National Hockey League (NHL) franchise...
Messi effect and World Cup fever driving MLS attendance to new...
The US is becoming more and more receptive to association football, or soccer as it is referred to locally, if the latest attendance figures...
Birmingham City & Wrexham propose hosting League One game in US
North American owners of both Birmingham City and Wrexham AFC have proposed hosting a League One fixture in the US for next season. This would...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
Uncertainty looms following CSB and Mediapro settlement
Canadian Soccer Business (CSB) and Mediapro have resolved legal disputes with an agreement to part ways by the end of the year.Although no details...