MLS to be broadcast in bars and restaurants through DirecTV deal
DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass. In what could be a key move...
Apple unveils details for ‘large scale’ production plans with MLS
Further details have been revealed surrounding the production plans for the debut season of the partnership between the Major League Soccer (MLS) and Apple.As...
NFL puts technology and communication first with Verizon
The NFL has announced a partnership with Verizon Business which will deliver a managed private wireless solution across each of the league’s 30 US...
Chiefs secures first German partnership with Engelbert Strauss
Kansas City Chiefs and Engelbert Strauss have partnered in making the workwear manufacturer and retailer the team's first multi-year partner in Germany.The deal -...
Kindred’s Unibet named official partner of NHL in Sweden
In a multiyear agreement, Unibet has become an official partner of the NHL in Sweden.The flagship brand of Kindred Group will conduct ‘dynamic marketing...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.The deal also sees STARRY -...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership. The digital sports platform will now assume operations of...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.During the NHL team’s games, the automaker's branding will be visible...