Chiefs secures first German partnership with Engelbert Strauss
Kansas City Chiefs and Engelbert Strauss have partnered in making the workwear manufacturer and retailer the team's first multi-year partner in Germany.The deal -...
Kindred’s Unibet named official partner of NHL in Sweden
In a multiyear agreement, Unibet has become an official partner of the NHL in Sweden.The flagship brand of Kindred Group will conduct ‘dynamic marketing...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.The deal also sees STARRY -...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership. The digital sports platform will now assume operations of...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.During the NHL team’s games, the automaker's branding will be visible...
USA hosts 2024 Copa America as CONMEBOL and CONCACAF unite
The 2024 Copa America is going to be hosted by the USA, featuring 10 teams from South America and six from North and Central...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.New content and fan experiences with current and...
Pegasus World Cup continues to grow interest internationally
This weekend’s $3m Pegasus World Cup presented by Baccarat (G1) is set to be shown in more than 135 territories via a collaboration with...