Experts from NFL, NBA, NASCAR and major media to headline SBC...
The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which...
Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal
NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.The partnership will make Kraken the first team in...
DraftKings brings PGA Tour’s best into the metaverse
PGA Tour and DraftKings have shook hands on a deal that will see some of the world’s best golfers added as collectibles to the...
MLS to be broadcast in bars and restaurants through DirecTV deal
DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass. In what could be a key move...
Apple unveils details for ‘large scale’ production plans with MLS
Further details have been revealed surrounding the production plans for the debut season of the partnership between the Major League Soccer (MLS) and Apple.As...
NFL puts technology and communication first with Verizon
The NFL has announced a partnership with Verizon Business which will deliver a managed private wireless solution across each of the league’s 30 US...
Chiefs secures first German partnership with Engelbert Strauss
Kansas City Chiefs and Engelbert Strauss have partnered in making the workwear manufacturer and retailer the team's first multi-year partner in Germany.The deal -...
Kindred’s Unibet named official partner of NHL in Sweden
In a multiyear agreement, Unibet has become an official partner of the NHL in Sweden.The flagship brand of Kindred Group will conduct ‘dynamic marketing...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
NBA signs triple partnership with PepsiCo’s STARRY brand
The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues.The deal also sees STARRY -...