Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...
Fanatics renews contract with the Cleveland Browns
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team.Fanatics will...
Toronto Raptors and OLG laud ‘unifying lens’ of basketball with community...
The NBA’s Toronto Raptors and the Ontario Lottery & Gaming Corporation (OLG) have come together to support six local community groups.The six organisations aim...
USGA introduces one-stop streaming hub for all tournaments
The United States Golf Association (USGA) is bringing all of its 15 championships into a single digital streaming hub. For the first time in USGA’s...
T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
CBS’ football dedicated network ‘Golazo’ launches
CBS Sports’ Golazo Network has officially launched and becomes a “first-of-its-kind” football dedicated show for its US audience. The 24 hour digital football network will...
CELSIUS to fuel Scuderia Ferrari throughout 2023 US Grand Prix
Scuderia Ferrari has named Celsius Holdings as the exclusive energy drink partner across all US Formula One Grand Prix races this year.The Florida company,...
PTO Tour agrees to a partnership extension with beIN
The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports. All races will be...
YES Network launches primetime sports streaming subscription service
The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...