NBA and WNBA take VR to ‘a new level’ with enhanced...

The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.Aiming to ‘bring the excitement of professional basketball in...

Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals

The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN.The channels will broadcast hundreds of hours of APP...

Seattle Sounders forms community-minded partnership with Providence

Seattle Sounders FC has inked an agreement with not-for-profit health organisation Providence.The deal - centred upon driving ‘meaningful impact’ in the area of youth...

LAFC scores BMO as stadium naming rights partner

Los Angeles Football Club (LAFC) has announced a stadium naming rights partnership with BMO.Now named the BMO Stadium, the venue will continue to be...

Insider Sport’s Transfer Market: AELTC gets first female lead and Southampton...

Deborah Jevans CBE - Joins The All England Lawn Tennis & Croquet Club as Vice ChairJevans will succeed current Chair Ian Hewitt at the...

Angel City stadium renamed under BMO community partnership

Angel City Football Club has announced that BMO has joined the group as a founding partner. Also securing the naming rights to Angel City's home...

Stifel supports US Ski & Snowboard athletes in improved sponsorship

US Ski & Snowboard has enhanced its partnership with Stifel Financial to include the sponsorship of a number of elite-level and developmental events.The deal...

D.C. United takes fan experiences ‘to new heights’ with Heineken

D.C. United has revealed an extension to its multi-year partnership with Heineken, which includes the beverage company being named the club’s official and exclusive...

SiriusXM to produce daily NHL radio content in enhanced streaming deal

The NHL has extended its broadcast partnership with SiriusXM and SiriusXM Canada through to the 2028-29 season.The platform will continue to give hockey fans...

Knicks oversees sustainability efforts with MSC Cruises partnership

MSC Cruises has become the official cruise line partner of NBA side the New York Knicks in a multi-year agreement.The firm will gain brand...