CPL seeks greater data distribution with Sportradar
Sportstech firm Sportradar has deepened its links within international cricket, signing a data, audio visual rights and integrity deal with the Caribbean Premier League...
Angel City and Chevrolet reach underserved areas of the community
Angel City Football Club (ACFC) has revealed Chevrolet as both a founding partner and the exclusive sponsor of the team in the Mass Market...
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.In depth, the deal includes the...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...
Boston Bruins finds first ever jersey patch partner in Rapid7
The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team.Beginning with the 2022-23...
BetMGM and NBC Sports engage with further NFL fans via FNIA
BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...
Suns and PayPal sponsorship ends following Robert Sarver suspension
PayPal has stated that it will not renew its jersey patch partnership of the Phoenix Suns should majority owner Robert Sarver continue in his...
Ibotta to continue prominent presence on Pelicans kit
The New Orleans Pelicans and Ibotta have renewed their agreement, which made the mobile rewards platform the team’s official jersey patch partner. The firm’s brand...
DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud
The Drone Racing League (DRL) has partnered with Google Cloud to bring the first professional drone race to Silicon Valley, launching during the 2022–23...