PointsBet and 1/ST Technology target wider US horse racing audience
Setting an objective to expand the reach and viewership of US horse racing, 1/ST Technology has entered into an agreement with betting operator PointsBet.Specifically,...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
CPL seeks greater data distribution with Sportradar
Sportstech firm Sportradar has deepened its links within international cricket, signing a data, audio visual rights and integrity deal with the Caribbean Premier League...
Angel City and Chevrolet reach underserved areas of the community
Angel City Football Club (ACFC) has revealed Chevrolet as both a founding partner and the exclusive sponsor of the team in the Mass Market...
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.In depth, the deal includes the...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...
Boston Bruins finds first ever jersey patch partner in Rapid7
The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team.Beginning with the 2022-23...
BetMGM and NBC Sports engage with further NFL fans via FNIA
BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...
Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters
The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...