Buccaneers strap in Hertz as rental car partner
The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership. As well as several...
MLB introduces first NFT-based game with Sorare
Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...
Houston Astros link with BetMGM for new fan experiences
Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner.Marking the firm’s first...
NWSL advocates for ‘closing the pay gap’ in UKG partnership
The National Women’s Soccer League (NWSL) has formed a multi-year partnership which makes HR, payroll, and workforce management company, UKG, the first-ever title sponsor...
NFL continues UK and Ireland sponsorship deal with 888sport
The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures. Under the terms of...
Socios.com forms 26 MLS deals as official league partner
Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...
NBL Canada ‘moves into the sports betting realm’ with IMG Arena...
IMG Arena has formed an agreement to become the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada).As...
CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
The Ultimate Fighting Championship (UFC) has formed a multi-year media rights partnership with CJ ENM, which becomes the new home for the sport in...
LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment’
The Los Angeles Sparks have formed a multi-year partnership with UCLA Health, which will become the official healthcare partner of the Women’s National Basketball...
Sports betting deals approved by NCAA for schools and conferences
The National Collegiate Athletic Association (NCAA) is allowing for schools and conferences to sign deals with data companies that sell that information on to...