CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
The Ultimate Fighting Championship (UFC) has formed a multi-year media rights partnership with CJ ENM, which becomes the new home for the sport in...
LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment’
The Los Angeles Sparks have formed a multi-year partnership with UCLA Health, which will become the official healthcare partner of the Women’s National Basketball...
Sports betting deals approved by NCAA for schools and conferences
The National Collegiate Athletic Association (NCAA) is allowing for schools and conferences to sign deals with data companies that sell that information on to...
Chad Yeomans, Betway: More high profile women’s boxing bouts needed to...
With a number of high profile fights taking place in recent years, and with Katie Taylor set to take on Amanda Serrano this weekend,...
Houston builds on World Cup bid in hosting Man City v...
Houston is set to host Manchester City at the NRG Stadium on 20 July as part of the club’s 2022/23 pre-season tour, building on...
Prime becomes home of ONE Championship in US and Canada
ONE Championship has established an agreement which sees Prime Video live broadcast 12 of the organisation’s martial arts events every year in the US...
ESPN to exclusively stream softball and lacrosse with Athletes Unlimited
Athletes Unlimited and ESPN have formed a multi-year media rights agreement for both pro softball and lacrosse. The collaboration will see over 160 live games...
BMW ‘elevates on site experience’ as Kentucky Derby sponsor
The Kentucky Derby has announced BMW of North America as the first ever official luxury automotive partner of the annual horse race held in...
Circa Las Vegas establishes first jersey partnership with Golden Knights
The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...
FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...