Airasia initiates fan activations following return to UFC
The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...
Rakuten holds its place on Golden State Warriors kit
The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team. Rakuten’s...
Bundesliga extends Sky Mexico partnership following ‘rapid growth’
The Bundesliga has extended its partnership with Sky with a four season deal in Mexico and Central America covering both the Bundesliga and Bundesliga...
Betcris expands exposure in Panamanian Baseball stadiums
The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...
MLC ‘rapidly accelerates progress’ in $44 million financial injection
Major League Cricket (MLC) has completed a $44 million Series A and A1 Fundraising Round in an expansion of the sport across the US.With...
Sportradar ‘profitable growth story’ as Q1 2021 earnings hit €167.9m
Sportradar has detailed continued progress in its corporate strategy as a public enterprise, as its revenues in the first quarter are bolstered by North...
‘Definitive moment’ as XFL streamed on Walt Disney and ESPN platform
The XFL has reached an agreement with The Walt Disney Company (TWDC) and ESPN which will see all regular-season and playoff games to be...
SeatGeek to provide ‘easy ticket solution’ for Panthers fans
SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...
SBC Leaders latest issue goes live with new dedicated Canada section
The latest issue of SBC Leaders Magazine, number 20, is published this week with a brand new addition to the editorial format. A key...
DAZN Canada to stream ‘premium’ UEFA competitions
DAZN Canada has secured a multi-year broadcast deal which includes select UEFA Nations League, European Qualifiers, and International Friendlies from 2022 to 2028.The sports...