NHL incorporates Caterpillar to create ‘compelling initiatives’
The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...
NHL and PepsiCo extend 20-season North American partnership
The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo.The...
Apple introduces ‘historic first’ MLS streaming service
Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...
Bell Media continues to cover a ‘comprehensive line-up’ of NFL games
The NFL has extended its comprehensive streaming rights agreement with Bell Media which will remain the exclusive television broadcast partner of the league in...
NFL partners Little Caesars to provide ‘exciting new components’
The NFL has announced a multi-year partnership with Little Caesars which becomes the official pizza sponsor of the league.The deal, which comes about a...
Indoor Football League battles betting fraud with US Integrity
The Indoor Football League (IFL) has signed a comprehensive partnership with US Integrity as it continues to protect against betting-related fraud.Under provisions of the...
UFC and Draftkings reveal plans for NFT-based games
DraftKings has underlined its intent to launch a new iteration of its ‘Reignmakers’ gamified digital collectibles franchise focused on UFC.Partnering with the sporting organisation, ...
Spark Sport streams US Open Tennis Championship in three-year deal
Spark Sport has secured the exclusive live television and digital rights in New Zealand to the US Open Tennis Championship, through to the end...
SIS to distribute real-time data for Canadian basketball
The Canadian Elite Basketball League (CEBL) and Sports Info Solutions (SIS) have announced a partnership naming the latter as an official data provider of...
MLS partners Caterpillar to build ‘more modern football community’
Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.With the...