DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...
Navi joins forces with Visa to create CS2 esports pathway
Ukrainian esports organisation Natus Vincere (NAVI) has teamed up with Visa to launch NAVI Visa Academy, a new esports academy aimed at young players.The...
EFL launches new fantasy football league game ‘Fantasy EFL’
There is a new English Football League (EFL) fantasy football game - Fantasy EFL - that has officially launched enabling players to choose from...
US Olympic Committee sues Prime over trademark infringement
The US Olympic and Paralympic Committee is suing Logan Paul and KSI's energy drink brand Prime for trademark infringement.The organisation overseeing US Olympic teams...
EFL gains major US look with multi-year broadcast deal with CBS
The English Football League (EFL) is set for US growth after agreeing a new multi-year broadcast rights deal with CBS. The exclusive deal will see...
IBIA: Esports contributes to half of 90 betting alerts for Q2
In Q2 2024, the International Betting Integrity Association (IBIA) reported 90 suspicious betting alerts to the authorities.This represents a 3% decrease from the 93...
Betsson bolsters Colombian connection with René Higuita
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm.Higuita joins...
Everton sale stalls as Friedkin Group withdraws bid
Everton FC’s sale takes another twist after The Friedkin Group announced it will no longer pursue the acquisition of the club ahead of the...
New sponsorship opportunities beckon for UEFA Women’s football
UEFA has appointed Two Circles as the exclusive sponsorship agency for women’s football across the continent to unlock new opportunities and revenue streams. The agreement...