Bookmakers prepare for spike in value of horse racing streaming rights

British bookmakers might have to pay more if they want to continue showing horse racing from next year onwards. According to the Betting and Gaming...

Penguins upgrades away kits with First National Bank logo

NHL team the Pittsburgh Penguins has signed with F.N.B. Corporation and its subsidiary First National Bank in a new away game kit partnership. As part...

Betfred renews long-term partnership with Rugby League 

Betfred and Rugby League Commercial (RLC) have extended their contract by three more years for a total of 10 seasons until 2026. Betfred first teamed...

UK and Ireland handpicked as hosts for men’s UEFA Euro 2028 

The UK and Ireland have been announced as the hosts of the men’s UEFA European Championship 2028 after Turkey’s withdrawal from the bidding process. In...

NFL Players Association signs Infinite Athlete to strengthen commercial appeal

The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football. According to...

AC Milan steps up fan interactions with new Fanblock partnership 

AC Milan has teamed up with entertainment platform Fanblock to bring Rossoneri fans the next level of digital engagement with their favourite team.Being Fanblock’s...

FIFA opens up bids for 2034 World Cup with Saudi Arabia...

Saudi Arabia has now officially entered the race to host the 2034 FIFA World Cup after the football body opened the process last week. In...

Newcastle United eyes expansion of St James’ Park

Newcastle United are moving forward with plans for the expansion of St James’ Park, as the Magpies look to make it the second biggest...

Golden State Warriors wins approval for new WNBA franchise

NBA team Golden State Warriors has announced the forming of an expansion team that will participate in the WNBA starting 2025.Being the first new...

Inaugural Tiger Woods TGL golf season to be shown on ESPN

ESPN has secured the broadcasting rights for the inaugural season of Tiger Woods and Rory Mcllroy-founded TGL Golf.The new tournament, a partner of PGA...