The esports report – Olympics Committee looks to raise esports awareness
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition looks at the steps...
AS Roma inks extension with StarCasinò Sport as sports content provider
AS Roma has extended its partnership with StarCasinò Sport as the club’s ‘infotainment premium partner’ for the 2023/24 Serie A campaign.This follows both partners’...
BetMGM returns to Foxx for new NFL season
BetMGM has once again teamed up with Jamie Foxx to showcase the excitement of placing a bet in a new promotional video. Foxx’s advert will...
Lotto Sport picks up Cricket South Africa kit manufacturing deal
Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer. The first public showcase of the new...
Turkish Airlines EuroLeague secures Spanish audience with Movistar Plus+ deal
Broadcasting company Movistar Plus+ has been revealed as the new TV partner of EuroLeague Basketball in Spain. The Telefonica-owned media provider will give basketball fans...
OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4
European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK. As part of the deal, all OKTAGON MMA...
NHL’s Penguins secure regional broadcasting through SportsNet Pittsburgh acquisition
NHL team the Pittsburgh Penguins will be able to televise all their games locally thanks to their newly-acquired SportsNet Pittsburgh network. The Penguins acquired the...
Better Collective marks ‘important’ Brazilian entry with Torcedores.com acquisition
Digital sports media group Better Collective has finalised the acquisition of Brazilian sports media platform Torcedores.com. The deal will help strengthen Better Collective’s footprint in...
Hisense dials in to EURO 2024 extension
The 2024 European Championship is beginning to build a portfolio of partners, with Hisense announced as an official sponsor.It will mark the third consecutive...
Viacom18 parts with $721m to secure Indian cricket rights
Mumbai-based media group Viacom18 has signed a five-year deal with the Board of Control for Cricket in India (BCCI) for the TV and digital...