PTO Tour agrees to a partnership extension with beIN
The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports. All races will be...
Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...
Gambling authority rolls up sleeves to root out match fixing from...
Efforts to bring match fixing to a halt in Denmark will now be headed by the country’s Danish Gambling Authority, Spillemyndigheden.The watchdog takes on...
Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo
Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...
New Zealand Rugby scores adidas deal extension
New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms. The renewed apparel deal, part of...
YES Network launches primetime sports streaming subscription service
The Yankee Entertainment and Sports Network (YES) has released its latest subscription product where fans can enjoy some of the most anticipated sports matches...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Parachute payments the sticking point in EFL and Premier League financing...
As English football prepares for financial and regulatory overhaul, reports have suggested that parachute payments are the key stumbling block in finding a universal...
Thomas Barnden, Swansea City: The ‘unprecedented analytics opportunities’ created by AI...
Thomas Barnden, Swansea City AFC Head of Performance, writes for Insider Sport about the ‘seismic shift’ in strategy in football clubs’ operating processes, and...