AT&T secures US Soccer deal extension ahead of packed football schedule
The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next...
WNBA to reach every “American TV household” through Scripps broadcasting deal
The Women’s National Basketball Association (WNBA) has inked a multi-year partnership with American broadcasting firm ‘The E.W. Scripps Company’.As part of the agreement, both...
Rugby League Council adopts grading recommendation by IMG
The Rugby League Council, the top rugby body consisting of all three UK professional competitions, has adopted the Club Grading initiative recommended by long-term...
ONE Championship elevates US growth with Horizon
Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...
Sports Betting Hall of Fame Class of 2023 announced by SBC
SBC unveils the four industry titans whose monumental impact and long-lasting legacy has earned them a coveted place in the 2023 edition of the Sports...
Low6 lands two-year production deal for NHL-branded games
Sportsbook tech provider Low6 has been drafted as the official supplier of “highly innovative games” for the NHL. The agreement has also labelled Low6 as...
CBF officially submits demands over sports betting regulation
The Confederation of Brazilian Football (CBF) has formally issued its demands to the country’s government over a potential regulatory framework on fixed-odds betting.The body...
Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
Sportradar has announced a new three-year partnership with Indian cricket team Delhi Capitals.The deal concludes that Sportradar is now the official technology partner of...
Tipico passes the NASCAR finish line with Front Row Motorsports deal
Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...
UEFA sets new heights for women’s football with EURO 22
In its latest 21/22 season overview report, UEFA has underlined the success of women’s football and the way it engaged fans during the most recent...