AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming
Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming. The deal will see the igaming...
MLS to be broadcast in bars and restaurants through DirecTV deal
DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass. In what could be a key move...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.The company will become the official timekeeper of the Ligue 1 club...
PA Betting Services powers horseracing and greyhound content for DAZNBet
DAZNBet is to provide pre-race and race-day data, including fixed odds for horse racing and greyhounds, via a partnership with PA Betting Services covering...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.The 32-year-old will now use the brand’s products...
Tottenham Hotspur dismiss reported takeover bid from MPS Sports Capital
Tottenham Hotspur’s owners have made it known the club is not up for sale in regards to a potential bid from Jahm Najafi, Head...
Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA). The PepsiCo-owned brand is now the official sponsor...
Sevilla FC elevates global presence with digital newsletter transformation
Sevilla FC has elevated its digital footprint as the club looks to bolster fan engagement and grow its international presence. The club detailed key aspects...
Apple unveils details for ‘large scale’ production plans with MLS
Further details have been revealed surrounding the production plans for the debut season of the partnership between the Major League Soccer (MLS) and Apple.As...
DAZN broadens European football rights with ELEVEN Group acquisition
DAZN Group has confirmed the completion of its acquisition of the ELEVEN Group businesses as well as social media creative agency, Team Whistle.By incorporating...