Ice hockey sponsors threaten contract cancellation if championship stays in Belarus
Sponsors of the 2021 Ice Hockey World Championship have threatened to pull out of the tournament if it is staged in Belarus and Latvia...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...
Portuguese government readies legislation to centralise media rights model
The Portuguese government is preparing legislation to centralise media rights for the country’s football leagues, it has been announced.At present, all Primeira Liga clubs distribute their...
Manchester City awarded world’s most innovative sports team title
Manchester City has been named as the most innovative sports team in the world by Sports Innovation Lab after the research and market intelligence...
Southampton FC realigns with Hummel for next five years
Premier League club Southampton FC has reunited with sportswear brand Hummel, penning a new five-year agreement with the manufacturer.Hummel manufactured Saints’ kits between 1987...
New Japanese rugby union league set to launch in 2022
A new three-division rugby union league is set to debut in Japan in 2022, according to the country’s Rugby Football Union.The new league will...
Roc Nation reveals star-studded Class of 2021 footballing line-up
Roc Nation has announced its new ‘Class of 2021’ football recruits, a line-up which includes Premier League, English Football League (EFL) and international youth...
UFC and Zappos.com sign licencing agreement
Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com.The multi-year partnership,...
River Plate signs up to fantasy football platform Sorare
South American club Club Atlético River Plate has signed a deal with fantasy football platform Sorare.Through the agreement, which is part of River Plate’s...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...