European PES Brand Manager Lennart Bobzien on the growth of...
Six weeks on from the UK launch of eFootball PES2020, we caught up with Lennart Bobzien, European PES Brand Manager, who detailed the importance of the...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
The NBA combines with Tabcorp in media partnership
The National Basketball Association (NBA) has combined with Tabcorp in a new multi-year media partnership that will bring NBA TV - the league’s 24-hour...
Sacramento confirmed as the home of 29th MLS side
Major League Soccer (MLS) has unveiled Sacramento’s United Soccer League (USL) team, Sacramento Republic FC as its 29th expansion franchise.As part of the side’s...
Flamengo nets sponsorship extension with Sportsbet.io
Strengthening its presence across South America, cryptocurrency sportsbook Sportsbet.io has secured an extension to its current sponsorship with Clube de Regatas do Flamengo.The duo had previously penned...
Spring Media unites with Red Bee for OTT women’s football platform
Swedish sports rights agency Spring Media has united with Red Bee for the launch of a global OTT service dedicated to women’s football.The launch,...
The Hundred Draft – Social reaction
Further aiming to elevate the flamboyance and pomp of short form Cricket, last night’s draft for the ECB’s upcoming ‘The Hundred’ tournament, was not...
Petrobras set to terminate McLaren F1 sponsorship
Brazilian oil company Petrobras is set to end its sponsorship deal with Formula One (F1) team McLaren within days.Petrobras, a multinational state organisation which...
BetVictor backs UK racing with Cheltenham extension
Online gambling operator BetVictor has deepened its racing sponsorship portfolio, announcing a three year extension with Cheltenham Racecourse’s Gold Cup.The deal, which will now...
China reportedly set for Club World Cup host announcement
China is set to be announced as the host for FIFA’s 2021 inaugural 24-team Club World Cup (CWC), according to various reports.Initial reports from...