The FA catches deeper engagement with Pokemon partnership
The English Football Association (FA) has entered into a new three-year partnership with the Pokémon Company International.The deal, which aims to support the governing body's National...
Music for Sport’s Simon Webb on the crucial role of music...
Music for Sport Founder Simon Webb spoke to InsiderSport about the crucial role music plays when it comes to fan engagement and elevating the...
Argentine Football Association unveils new partnership with Stats Perform
The Argentine Football Association (AFA) has entered into a new partnership with sports AI and data firm Stats Perform.The five year deal, which includes the rights to...
UEFA drinks in Coca-Cola EURO 2020 partnership
UEFA has announced Coca-Cola as the official non-alcoholic beverage sponsor for UEFA EURO 2020.Next summer’s prestigious tournament will have a particularly European feel, with...
Fans fixated on football as NFL season gets underway
Last night's curtain raiser between the Chicago Bears and the Green Bay Packers ushered in one of the most anticipated NFL seasons in history.The...
FA sanctions Huddersfield Town over kit sponsorship breaches
The Football Association (FA) has sanctioned English Championship side, Huddersfield Town with a £50,000 fine, after the club breached the governing body's kit and advertising...
UFC continues global expansion
This weekend, the UFC continues its rapid global expansion with UFC 242 taking place in the Middle East - Abu Dhabi to be exact.UFC...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
The PGA TOUR deepens data partnership with IMG ARENA
The PGA TOUR has deepened its multi-year agreement with IMG ARENA, to allow for the distribution of its official scoring data to betting operators within...
Sportsbook Solutions, Matt Howard: Quality rules quantity in terms of sportsbook...
Matt Howard of Sportsbook Solutions breaks down the reasons why quality over quantity is crucial for sportsbooks when it comes to maximising levels of...