Ajax strikes new deal with BBIN
Ajax has unveiled a new partnership with iGaming software supplier BBIN.The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...
FIBA unites with Wanda Group for next three World Cup cycles
Basketball governing body FIBA has deepened its partnership with Wanda Group for the next three World Cup cycles.The exclusive partnership will allow Wanda to...
Betfair boosts LATAM ambitions with CONMEBOL partnership
Betfair recently announced a new deal with the South American Football Confederation (CONMEBOL), becoming an Official Partner of its club competitions, namely CONMEBOL Libertadores...
New Jersey Senate could relax regulations on NBA betting
This week, New Jersey’s State Senate passed a law that would enable Atlantic City’s Golden Nugget Casino to take bets on all NBA contests,...
Ladbrokes becomes principal partner of King George VI Chase
As part of a new five-year partnership, Ladbrokes has been unveiled as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival.The deal...
Betfred strengthens relationship with Rugby League
Betfred has deepened its commitment to rugby, extending its sponsorship of Rugby League’s Championship and League 1 competitions by a further two years.The agreement,...
F1 releases 70th anniversary season calendar
Formula 1 has released the first draft calendar for its record breaking 70th anniversary F1 World Championship season.The 2020 calendar, which features 22 Grand...
The Green Bay Packers strengthens relationship with Oneida Nation
The Green Bay Packers has strengthened its partnership with the franchise's official casino, Oneida Nation.The unique partnership follows alterations in NFL guidelines that allow...
Bolton Wanderers safe from liquidation following Football Ventures takeover
The English Football League (EFL) has confirmed that Bolton Wanderers are out of administration following the takeover of the club by Football Ventures.Bolton, who...
Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...