Premier League makes YouTube debut ahead of new season
Ahead of the new season, the English Premier League is looking to deepen online engagement with the launch of its official YouTube channel.The channel...
Norwich City elevates Lotus partnership
The partnership between Premier League newcomers, Norwich City and Lotus has been extended ahead of the new season.The new multi-year partnership with Norfolk performance...
beIN Asia Pacific lands Rugby World Cup 2019 rights
beIN Asia Pacific has been named the exclusive Rugby World Cup 2019 rights holder for Cambodia, Indonesia, Hong Kong, Laos, Malaysia, Philippines, Thailand, Timor-Leste...
Task force reveals no suspicion of Women’s World Cup manipulation
Following its conclusion earlier this summer, the integrity task force which was monitoring the FIFA Women’s World Cup has revealed no suspicions of match...
American Airlines unveiled as inaugural sponsor of LA stadium
American Airlines has been announced as the first sponsor of LA stadium, Hollywood Park, the home of the Los Angeles Chargers and the Los...
Barcelona’s Rakitic joins FavBet as brand ambassador
FC Barcelona midfielder Ivan Rakitic, has officially been announced as a brand ambassador for Ukraine-based betting operator, FavBet.The partnership is thought to be covering...
Serie A unveils Genius Sports as betting services data lead
Genius Sports Group has been awarded the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary.
The deal, which comes in time for the commencing...
The Washington Redskins enhances fan engagement with NBC
The Washington Redskins has partnered with NBC Sports Washington to provide the National Football League’s (NFL) first interactive, predictive-gaming live television presentation of the team’s four preseason...
The FA elevates exposure of women’s football with new platform
The Football Association (FA) is looking to expand the coverage of women’s football, with the launch of ‘The FA Player’ for the coming season.Building...
Barcelona unites with Sony to combine music and sport
FC Barcelona has unveiled a new collaboration with Sony Music for the next two seasons.The partnership will seek to utilise the creation of audio and...