Birmingham Commonwealth Games set to receive £778m in funding
The UK Government has released its investment figures ahead of the 2022 Commonwealth Games set to be held in Birmingham.Birmingham and the West Midlands...
Tokyo 2020 tops $3 billion in sponsorship revenue
Tokyo 2020 has broken all previous records for incoming sponsorship revenue having already earning up to three times more than any previous Olympics.The 2020...
MLS opens up sponsorship opportunities to betting operators
Betting operators will now be permitted to strike sponsorship deals with the Major League Soccer (MLS) after the league gave the go ahead to jersey...
UKGC addresses sponsorship links in 2018/19 Enforcement Report
As published in its second annual ‘Enforcement Report’, the UK Gambling Commission (UKGC) has developed an industry-wide overview on the efforts being made to...
Sheffield United secures historical USG sponsorship deal
Newly promoted Sheffield United unveiled its "largest-ever commercial transaction" in the club's history thanks to a new sponsorship deal with Australian headquartered global multi-asset...
Catapult Sports provides GPS tech in a first for women’s NRL
Claimed to be a world's first for women's sports, GPS-based statistics were streamed live to fans watching the State of Origin rugby league game...
DAZN secures rights to broadcast Gold Cup 2019 in Spain
DAZN has continued to cement its position in the Spanish market after acquiring the rights to show the knockout stages of the ongoing CONCACAF...
Club Brugge strikes shirt sponsorship deal with Unibet
Belgian First Division A side Club Brugge has announced Unibet as its new shirt sponsor, after a successful sleeve sponsorship deal last season.Terms of...
Paul Fox, LeTou: The benefits of sponsoring an elite European football...
With a number of clubs confirming their upcoming sponsorship deals for the new seasons, LeTou CEO Paul Fox discusses the thinking behind operator's sponsorship deals with...
Ajax renews sponsorship deal with Ziggo
Eredivisie side Ajax has announced an extension to its current sponsorship deal with Dutch TV, broadband and telephone operator Ziggo, which has been the...