Swansea City unites with YOBET for upcoming season
Swansea City has unveiled a new multi-year partnership with sports betting brand, YOBET.The newly announced deal marks YOBET's first entry to sponsorship within English...
Reading FC strikes shirt sponsorship deal with Casumo
English Championship side, Reading FC has confirmed online casino operator Casumo as its new front-of-shirt sponsor from the start of the 2019-20 season.As part of the...
MLB commissioner hints at European expansion
On the back of its European debut in London, Major League Baseball (MLB) commissioner Rob Manfred has detailed his intentions to expand MLB’s presence...
FC Bayern pursues legal case against BMW
Bundesliga champion Bayern Munich is reportedly undertaking a legal case against car manufacturing giants BMW after negotiations relating to a proposed partnership between the two...
Norwich City inks ‘record-breaking’ deal with Dafabet
Norwich City has confirmed a ‘record-breaking partnership’ with Dafabet which will see the operator named as the Club’s Principal Club Partner and shirt sponsor.Under...
IGT becomes the latest to join GLMS
Gaming and a primary lottery-sports betting supplier, IGT, has been announced as a member of The Global Lottery Monitoring System (GLMS) as a move...
Nike and Paris Saint Germain announce long-term sponsorship extension
French football champion Paris Saint Germain (PSG) has agreed to a long-term sponsorship extension with sports giants Nike, which is anticipated to last right up until...
Google joins Tokyo 2020 sponsors
Google’s Japanese subsidiary has confirmed that it will be sponsoring next year’s Tokyo 2020 Olympic and Paralympic Games, set to pledge its support to...
Benny Bonsu, GiveMeSport: Promoting equality in sport is a social responsibility
With the Women's World Cup now well underway, the spotlight has shifted towards ensuring that sports associations and leagues are doing everything they can...
Fed Cup to undergo revamp for Budapest 2020
The format of the annual women's tennis tournament, the Fed Cup, is due to undergo significant changes ahead of the April 2020 tournament in...