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Sponsorship
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Partners
Time to read: 2 min
LVBet nets partnership with Douglas Costa
March 4, 2021
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Partners
Time to read: 2 min
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
March 4, 2021
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Latest News
Time to read: 2 min
La Liga clubs fall short of €2 billion income amid pandemic
March 4, 2021
BREAKING
Partners
Time to read: 2 min
Pirelli to conclude long-standing Inter Milan collaboration
March 4, 2021
BREAKING
Sponsorship
Time to read: 2 min
Betfred enhances US presence with Colorado Rockies tie-up
March 3, 2021
BREAKING
Sponsorship
Time to read: 4 min
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting sponsorships
March 3, 2021
BREAKING
Sponsorship
Time to read: 2 min
DoorDash expands sponsorship presence with Nascar deal
March 3, 2021
BREAKING
Partners
Time to read: 2 min
Joe Cole aligns with Nova88 in brand ambassador deal
March 3, 2021
credit: Shutterstock
BREAKING
Partners
Time to read: 2 min
New Balance agrees Ligue 1 Lille kit extension
March 3, 2021
BREAKING
Partners
Time to read: 2 min
PSG aligns with Fonbet for sports betting collaboration
March 2, 2021
BREAKING
Sponsorship
Time to read: 3 min
NBA renews long-term partnership with PepsiCo
March 2, 2021
BREAKING
Partners
Time to read: 2 min
Borussia Dortmund announces BetMGM marketing collaboration
March 2, 2021
BREAKING
Media Rights
Time to read: 2 min
Formula One registers $386m losses during 2020 season
March 2, 2021
BREAKING
Sponsorship
Time to read: 2 min
RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
March 1, 2021
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Partners
Time to read: 2 min
Vegas Golden Knights ends controversial UpickTrade partnership
March 1, 2021
BREAKING
Partners
Time to read: 3 min
Formula One targets African expansion whilst teams announce new sponsors
February 26, 2021
BREAKING
Sponsorship
Time to read: 2 min
West Ham United adds Trustly to sponsorship portfolio
February 26, 2021
BREAKING
Partners
Time to read: 2 min
Rugby World Cup teams up with Mastercard for 2023 tournament
February 26, 2021
BREAKING
Partners
Time to read: 2 min
Swedish operator backs Tokyo 2020 athletes in new campaign
February 26, 2021
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Europe
Time to read: 3 min
Tottenham Hotspur sparks new partnership with VivoPower
February 25, 2021
BREAKING
Partners
Time to read: 2 min
Sportradar ties down NBL1 data and audio-visual rights
February 25, 2021
BREAKING
Sponsorship
Time to read: 2 min
NBA makes spirits sponsorship debut with global Hennessy expansion
February 25, 2021
BREAKING
Social
Time to read: 3 min
FIBA targets Twitch content creators in multi-year collaboration
February 25, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026