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Sponsorship
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Partners
Time to read: 2 min
CVC secures 14% stake in Six Nations Rugby
March 11, 2021
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Partners
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Mondelēz to launch limited edition NBA confectionery range
March 11, 2021
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Latest News
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Thomas Bach re-elected for second IOC term as 2020 Agenda reviewed
March 11, 2021
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Sponsorship
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League of Ireland exempt from FAI betting sponsorship ban
March 11, 2021
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Partners
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Cazoo signs on as EFL official partner
March 11, 2021
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Sponsorship
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Inter Milan accelerates Chinese market expansion with Riello deal
March 10, 2021
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Partners
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Sporting Kansas City makes MLS history in shirt sponsorship designation
March 10, 2021
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Partners
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MLB’s San Diego Padres links with Tappit for contactless solutions
March 10, 2021
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Sponsorship
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Former Olympic rowers secure 2021 Boat Race crypto-sponsorship deal
March 9, 2021
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Latest News
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Bundesliga 2019/20 revenue dips for first time in 15 years
March 9, 2021
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Partners
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British and Irish Lions to explore women’s team with Royal London
March 9, 2021
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Partners
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Five clubs combine to establish Women’s Elite Sport Partnership
March 9, 2021
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Sponsorship
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Delhi Capitals signs primary sponsorship deal with co-owner
March 8, 2021
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Partners
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Kansas City Chiefs lands first naming rights agreement
March 8, 2021
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Features
Time to read: 8 min
Fantastec - Steve Madincea - sports clubs’ social initiatives must not be ‘empty promises’
March 8, 2021
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Latest News
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Spanish media knocked back in bid to delay advertising Royal Decree
March 8, 2021
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Latest News
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Joan Laporta elected Barcelona President for second spell
March 8, 2021
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Sponsorship
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UFC brokers partnership with crypto-betting site Stake.com
March 5, 2021
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Partners
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Euroleague enhances marketing strategy in Elevate tie-up
March 5, 2021
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Sponsorship
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Bally’s expands sports sponsorship presence with NBA agreement
March 5, 2021
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Partners
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Weetabix builds on UK and Ireland national football team sponsorship
March 5, 2021
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Features
Time to read: 5 min
Connecting Brands: How influencer marketing has helped the sports sector ride the wave of the pandemic
March 5, 2021
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Partners
Time to read: 2 min
Aston Martin F1 becomes latest sports team to sign crypto partnership
March 5, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026