Blue Jays push for ‘viewer friendly’ stadium in $300 million investment

Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons. The...

Rugby League World Cup to be shown on Fox Sports and...

The Rugby League World Cup 2022 has entered an agreement with Foxtel Group for the tournament to be broadcast live and exclusive on both Fox...

FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio

FC Nantes has formed a collaboration with the Zeturf Group, making the gaming operator an official partner of the Ligue 1 club. The firm’s sports...

Home of Brentford FC becomes Gtech Community Stadium

Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium. Previously...

River Plate extends Codere sponsorship following ‘important journey’

Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...

Lazio and Binance utilise NFTs to ‘revolutionise the ticketing market’

Serie A club S.S Lazio is building upon its relationship with shirt sponsor Binance through the introduction of NFT tickets.  The NFT ticketing solution will...

Fluminense renews ‘master sponsorship’ with Betano sportsbook

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the ‘master sponsorship’ arrangement will focus on...

Watford FC joins SeatGeek’s roster of EFL ticketing partnerships

Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality. From purchase journey through stadium entry, the...

World Rugby continues to enhance ‘pivotal’ Emirates sponsorship

World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...

NFL builds on double decade SiriusXM broadcast deal

The NFL has extended its streaming and marketing partnership with SiriusXM for a further five years, following a ‘successful’ relationship which originally began in...