Betway moves into US sports with multi-league NBA and NHL deals

Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL). The online betting and gaming...

Svenska Spel to honour 2022 FIFA World Cup sponsorship

Sweden’s state-owned operator Svenska Spel has opted to stand by its sponsorship of the country’s national football team at next summer’s FIFA World Cup...

MotoGP lands 888 Portuguese Grand Prix title sponsorship

Gaming and entertainment company 888 has secured the title sponsorship for the Portuguese Grand Prix in a deal brokered by Dorna Sports, the commercial...

Sportradar seals CBA League broadcasting and data tie-up

Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season. Sportradar will utilise its...

New report calls for sports clubs to end sponsorship with ‘high...

New research has called on sports clubs and leagues to review sponsorship agreements with companies that have a high carbon footprint, including automotive manufacturers,...

Real Madrid to generate €120m in revenue with in-stadium casino plans

Real Madrid’s redevelopment of the Bernabéu stadium will include space for a casino, capable of generating around €120 million in revenue for the Spanish...

1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk

Sports broadcaster and iconic former National Hockey League (NHL) player Eddie Olczyk has signed a three-year renewal with 1/ST Bet, having first formed a...

Chelsea backs local businesses in free sponsorship initiative

Chelsea FC has extended an invitation to local firms to apply for free sponsorship inventory to boost small businesses amid the pandemic, as part...

Premier League clubs pencil gambling shirt sponsorship meeting

Premier League clubs will convene to discuss the future of partnering with gambling operators for shirt sponsorships at a stakeholder meeting scheduled for Thursday,...

OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups

OneFootball has announced the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as new company shareholders, with the DFB becoming the first national association...