Atlético Madrid and AS Roma enhance Asian market status via AYX...
LaLiga’s Atlético Madrid and Serie A’s AS Roma’s presence in the Asian sports market has been enhanced via an agreement with betting operator AYX.The...
Chelsea FC Women signs first shorts sponsorship agreement
Mid and small-cap investment bank N+1 Singer is due to become the first shorts sponsor of the Chelsea FC Women’s team under the terms...
European Leagues expresses ‘strong concerns’ over Champions League reform
The European Leagues has highlighted concerns with proposals to revamp the UEFA Champions League from 2024 onwards in a new format dubbed the ‘Swiss...
Skoda renews commitment to German ice hockey in DEB agreement
Automotive manufacturer Skoda will continue as the sponsor to the German Ice Hockey Federation (DEB) after the two parties extended their agreement, expanding Skoda’s...
Byju’s extends cricketing presence with ICC sponsorship deal
Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio.The three year agreement will...
Tampa Bay Buccaneers selects Little Caesars as new pizza partner
Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...
Tennis Australia inks triple sponsorship as Australian Open gets underway
Tennis Australia has agreed deals with three sponsors - gas supplier Santos, whisky brand Canadian Club and technology company Uber - ahead of the...
SBC Leaders: Lessons learned from 2020 and the road to recovery
Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group.An exclusive interview...
Premier League and EFL clubs urged to stop social media gambling...
A handful of Premier League, English Football League (EFL) and Scottish Premiership clubs have received a letter from a group of ‘50 former gambling...
SPFL enlists Sport Collective GV6 as hunt for title sponsor continues
The Scottish Professional Football League (SPFL) has tapped Sport Collective GV6 to support the development and implementation of the league's commercial strategy as it...