Infront acquires minority stake in PSA commercial entity
Infront has been named as a strategic commercial partner to the Professional Squash Association (PSA) in a new multi-year deal.The Wanda Sports Group-owned sports...
UEFA Euro 2020 announces TikTok as Global Sponsor
Mobile video app and social media platform TikTok has been named the Global Sponsor of the upcoming UEFA Euro 2020 tournament.Through the partnership, the...
MansionBet enters greyhound sponsorship with ARC deal
A new agreement signed between the Arena Racing Company (ARC) and MansionBet will see the online sportsbook become a leading sponsor of greyhound racing.The...
Tokyo 2020 Olympic President expected to resign over sexist remarks
The President of the Tokyo 2020 Olympics organising committee, Yoshiro Mori, is preparing to step down from his role over his derogatory remarks about...
Sportradar elevates Forza Football content and advertising offering
Sportradar has partnered with technology firm Forza Football to manage the advertising inventory within its live score app.The data provider will connect its global...
IPL title sponsor Vivo looking to transfer contract amid political tensions
The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...
Atlético Madrid and AS Roma enhance Asian market status via AYX...
LaLiga’s Atlético Madrid and Serie A’s AS Roma’s presence in the Asian sports market has been enhanced via an agreement with betting operator AYX.The...
Chelsea FC Women signs first shorts sponsorship agreement
Mid and small-cap investment bank N+1 Singer is due to become the first shorts sponsor of the Chelsea FC Women’s team under the terms...
European Leagues expresses ‘strong concerns’ over Champions League reform
The European Leagues has highlighted concerns with proposals to revamp the UEFA Champions League from 2024 onwards in a new format dubbed the ‘Swiss...
Skoda renews commitment to German ice hockey in DEB agreement
Automotive manufacturer Skoda will continue as the sponsor to the German Ice Hockey Federation (DEB) after the two parties extended their agreement, expanding Skoda’s...