Dimitar Berbatov signs on as JBO’s first brand ambassador
Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador.Under the terms of his new role, Berbatov...
Vegas Golden Knights selects Upick as NHL sponsor
The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick.Under...
Betting sponsorships make significant contribution to NFL revenues
The National Football League’s (NFL) sponsorship revenues have increased by over 10%, with earnings from gambling partnerships increasing by 25%.In total the league’s revenues...
Hayley Turner renews MansionBet partnership for second year
Champion jockey Hayley Turner OBE has renewed her partnership with UK betting operator MansionBet for the second year in a row.Turner is one of...
Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.The Czech car manufacturer will become the...
Betfred takes 2021 Challenge Cup title sponsorship
UK bookmaker Betfred has penned a triple title sponsorship deal for the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup.The...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Betmotion adds Fluminense FC to sponsorship portfolio
Rio de Janeiro-based football club Fluminense FC has signed a sponsorship agreement with Latin American sports betting operator Betmotion.The agreement will see Betmotion’s brand...
Horse Racing Ireland targets fan engagement with launch of mobile app
Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.The app will...
Fanatec and GT World Challenge expand sponsorship deal
SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.Fanatec initially partnered with SRO for...