Cazoo lines up biggest ever Rugby League World Cup sponsorship deal
The 2021 Rugby League World Cup (RLWC2021) will be sponsored by car retailer Cazoo after the brand agreed a seven-figure deal with the competition’s...
Football Index donates QPR and Forest sponsorships to YGAM campaign
Football Index has offered up its shirt sponsorship of Championship duo Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education...
32Red’s Neil Banbury: Betting operators must use their stature to address...
After Kindred Group’s online casino brand 32Red announced that it would be reinvesting into Derby County FC’s ‘Team Talk’ programme, Insider Sport caught up...
Sponsorship agreements have provided a lifeline for sporting clubs, says BGC
The Betting and Gaming Council (BGC) has stressed the importance of sponsorship deals for professional and semi-professional sports clubs in the UK throughout the...
Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
32Red reinvests in men’s mental health programme via Team Talk
Online casino company 32Red has continued its commitment to reinventing football sponsorship after the operator confirmed it would reinvest in the men’s mental health...
Coca-Cola signs on as World Table Tennis sponsor
Coca-Cola is set to become the first sponsor for the International Tennis Federation’s (ITTF) World Table Tennis (WTT) tournament.The beverage brand will be the...
All Blacks join forces with Hyperice
New Zealand’s national men’s rugby team has named performance technology firm Hyperice as its 'Official Recovery Technology Supplier'.The multi-year deal will see the All...
Sure adds to Premier League inventory with Crystal Palace
Unilever brand Sure has expanded its Premier League portfolio, becoming the official training kit sponsor of Crystal Palace.As well as appearing on the men’s...
Bookmakers come to racing’s rescue with additional streaming and data fees
Bookmakers have agreed to pay extra fees on existing streaming and data deals until 2 December, providing the horseracing industry with additional funding aid...