England Rugby hopes to feel the knock-on effect of Optimum Nutrition...

England Rugby has penned a new four year partnership with Optimum Nutrition, which will see them become the rugby team’s official performance nutrition and...

New York City FC unites with Degree Deodorant for annual 24-Hour...

New York City FC and Rockefeller Center will once again unite to host the second annual 24-Hour Game, which will be presented by Degree...

Hull City announces extension of SportPesa partnership

Hull City has confirmed the extension of its partnership with online sports betting operator, SportPesa. It means that the strong partnership will continue as the...

BoyleSports backs Irish football with Shamrock Rovers partnership

Airtricity Premier Division side Shamrock Rovers F.C. has announced a new partnership with Ireland’s largest independent bookmaker, BoyleSports.  It means the firm will take over as...

NBA promotes integrity across Australia through new BetEasy partnership

The National Basketball Association (NBA) has scored an exclusive agreement with BetEasy which will see the two working alongside one another to promote integrity...

Nike steps into esports with LPL partnership

Nike China has united with the Chinese League of Legends Pro League (LPL), to confirm a four-year partnership that will see Nike become the...

The European Tour confirms Betfred as title sponsor of British Masters

The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years,...

South American football banks on Mastercard sponsorship

South American Football Confederation (CONMEBOL) has announced a deal with global payment provider Mastercard for the renewal of its sponsorship with the Copa América,...

PUMA elevates global footprint with City Football Group partnership

PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...

Wolves enters Chinese esports market with Weibo collaboration

UK Premier League team Wolverhampton Wanderers F.C., alongside its esports division, have teamed up with Shanghai-based Weibo esports Club to form a new collaborative...