Aston Villa and W88 deal ends as Cazoo becomes new partner

Aston Villa has announced that its agreement with online betting site W88 will officially conclude at the end of the campaign with Cazoo becoming...

ESA sponsorship tracker highlights growing industry confidence

The European Sponsorship Association (ESA) has expressed its confidence in the commercial industry’s ability to bounce back from the global health pandemic as the...

NBPA looks to boost social engagement with Opendorse

The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...

Three confirms Chelsea partnership to kick-off in July

Three has confirmed that its official partnership with English Premier League side, Chelsea FC will commence from the start of July.  It comes after the...

Local sponsors contribute $3.3bn in Tokyo Olympics sponsorships

Supporting the postponed Tokyo Olympics, local sponsors of the event have chipped in a record $3.3bn, which is reportedly twice as much than any...

Intel Sports commits to multi-year Man City extension 

A multi-year partnership extension has been agreed between reigning Premier League champions Manchester City and Intel Sports which will see the media technology company...

Cyprus looks to strengthen funding of football through sports wagering tax

The exploration of amending the ‘Sports Betting Law’ in Cyprus in order to boost the nation’s football development at all levels has begun.  At a...

La Liga signs decade-long extension with EA Sports

La Liga has strengthened its partnership with EA Sports by agreeing a decade-long deal in an attempt to grow its FIFA franchise in both...

The esports report- FACEIT announces collegiate venture whilst the GEF adds...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at...

Liverpool teams up with Quorn for greater food sustainability

Liverpool FC has announced a new multi-year global partnership with meat substitute brand Quorn in order to create greater food sustainability within the club...