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BREAKING
Football
Time to read: 2 min
Crystal Palace to launch unique watches via About Vintage
November 1, 2023
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Basketball
Time to read: 2 min
FC Bayern Basketball nets betting sponsorship with Interwetten 
October 31, 2023
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Fan Engagement
Time to read: 1 min
Leeds United unveils ‘exciting’ new sports betting partner 12BET
October 31, 2023
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Basketball
Time to read: 3 min
Forbes: average NBA team valuation soars 35%
October 30, 2023
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Features & Analysis
Time to read: 3 min
Report: Australia’s NRL in talks with sports betting firms to phase out jersey sponsorships
October 30, 2023
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Football
Time to read: 2 min
AC Milan and Gatorade extend Serie A collaboration 
October 27, 2023
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Football
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Coca-Cola named global sponsor of UEFA EURO 2024
October 27, 2023
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Basketball
Time to read: 2 min
Chicago Bulls and Klarna to strengthen focus on fandom and unique experiences
October 26, 2023
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Basketball
Time to read: 3 min
Denver Nuggets to ‘give back more to the community’ with new Ibotta partnership
October 25, 2023
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Latest News
Time to read: 2 min
UFC lands lucrative deal with Bud Light 
October 25, 2023
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Europe
Time to read: 2 min
Real Betis gets OlyBet backing for three more seasons 
October 24, 2023
BREAKING
Football
Time to read: 2 min
Bet McLean confirms new sponsorship with Linfield FC 
October 20, 2023
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BREAKING
Latest News
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UFC enlists SPRIBE as new marketing partner for UFC 294
October 20, 2023
BREAKING
Football
Time to read: 2 min
FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation 
October 20, 2023
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Horse Racing
Time to read: 2 min
Alpine gains McIlroy, Joshua and more as investors
October 18, 2023
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BREAKING
Football
Time to read: 2 min
Newcastle Women's & England Golf to poster new growth in women's golf
October 17, 2023
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Fan Engagement
Time to read: 2 min
PFL partners with Bets.io on 'the road to Africa'
October 13, 2023
Saudi-branded football placed for a corner.
BREAKING
Football
Time to read: 3 min
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football 
October 13, 2023
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Latest News
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IRFU and Bank of Ireland partnership deepens until 2028
October 13, 2023
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Basketball
Time to read: 2 min
Cleveland Cavaliers names Coca-Cola as official partner
October 12, 2023
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Horse Racing
Time to read: 3 min
Pirelli becomes main tyre sponsor of Formula 1 World Championship
October 12, 2023
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BREAKING
Football
Time to read: 2 min
Soccerment partners with Inter Milan's Dimarco to 'transform' football through AI
October 11, 2023
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Hospitality
Time to read: 2 min
2023 Rugby World Cup embraces wearable payments
October 11, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026