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Sponsorship
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Partners
Time to read: 2 min
AC Milan adds BMW to premium partner sponsorship category
April 1, 2021
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Partners
Time to read: 3 min
PFL secures Socios.com fan engagement partnership
April 1, 2021
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Latest News
Time to read: 3 min
New-look Champions League reforms pushed back as ECA hits stumbling block
April 1, 2021
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Partners
Time to read: 2 min
TikTok expands sports sponsorship portfolio with Extreme E deal
April 1, 2021
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Esports
Time to read: 4 min
How can Africa bridge the gap between esports and new technologies?
March 31, 2021
BREAKING
Partners
Time to read: 2 min
TeamViewer makes first foray into motorsport with Mercedes
March 31, 2021
BREAKING
Latest News
Time to read: 3 min
NFL gives 17-game regular season revamp the green light
March 31, 2021
BREAKING
Sponsorship
Time to read: 6 min
SBC Digital - Africa: Authenticity and localisation key to unlocking sponsorship activations
March 31, 2021
BREAKING
Partners
Time to read: 2 min
The Space Between in the driving seat for McLaren financial partnership
March 30, 2021
BREAKING
Partners
Time to read: 2 min
PSG hails Betway renewal as ‘most significant date’ in club’s esports operations
March 30, 2021
BREAKING
Partners
Time to read: 2 min
WWE inks ‘historic’ DraftKings gaming collaboration
March 30, 2021
BREAKING
North America
Time to read: 2 min
Endeavor reportedly looking to clinch full UFC ownership
March 30, 2021
BREAKING
Sponsorship
Time to read: 2 min
Sportsbet.io donates Southampton sponsorship for charity match
March 29, 2021
BREAKING
Latest News
Time to read: 2 min
All Blacks players threaten to put brakes on Silver Lake private investment
March 29, 2021
BREAKING
Latest News
Time to read: 2 min
SBC Leaders: Lessons to be learned from sports rights-holders for gambling industry
March 29, 2021
BREAKING
Partners
Time to read: 2 min
Betsson to ‘share the hope’ for Chile’s World Cup campaign
March 29, 2021
BREAKING
Partners
Time to read: 2 min
Williams Racing steers in Honibe as new official partner
March 29, 2021
BREAKING
Partners
Time to read: 2 min
Formula One teams with Zoom as engagement set for record growth in 2022
March 26, 2021
BREAKING
Partners
Time to read: 2 min
Guild Esports finalises EMEA-wide Subway sponsorship
March 26, 2021
BREAKING
Sponsorship
Time to read: 3 min
European sports sponsorship dips 9% in 2020 as football comes out on top
March 26, 2021
BREAKING
Partners
Time to read: 2 min
Betway moves into US sports with multi-league NBA and NHL deals
March 26, 2021
BREAKING
Partners
Time to read: 2 min
Svenska Spel to honour 2022 FIFA World Cup sponsorship
March 25, 2021
BREAKING
Partners
Time to read: 2 min
MotoGP lands 888 Portuguese Grand Prix title sponsorship
March 25, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026