BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
LeBull Portugal announce Luis Figo as newest brand ambassador
Portuguese online betting and casino website LeBull has signed ex-footballer Luis Figo as a brand ambassador. After receiving support from Digitain, LeBull began operating in...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
Aston Villa agrees Adidas deal dropping controversial Castore kits
Aston Villa has reportedly agreed a kit manufacturer with Adidas and will drop its current deal with Castore after its ‘wet-look’ kits led to...
Tiger Woods and Nike end partnership after 27 years
Tiger Woods and Nike bring one of the most famous partnerships in the world of sports to an end.Worth $500m and spanning 27 years,...
Corinthians and Vai de Bet seal record R$370m sponsorship deal
Brazilian football club Corinthians has agreed a sponsorship deal with betting operator Vai de Bet, becoming the most lucrative of its kind in the...
How Infinite Athlete & Chelsea FC are accelerating AI sports data...
The summer of 2023 was a turbulent one for Chelsea FC, on-and-off the pitch. Whilst it was spending hundreds of millions of pounds on...
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts...
The CEOs of Prostate Cancer UK and the Professional Darts Corporation (PDC) have responded to the success of THE BIG 180 campaign.Launched in partnership...
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.TKO...
Brazilian football team Juventude signs Stake as kit sponsor
Cryptocurrency gambling site Stake joins the Brazilian trend as they become footballing team, Juventude’s kit sponsor. Stake’s sponsorship of Juventude follows the launch of the...