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Sponsorship
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Partners
Time to read: 2 min
Sportradar seals CBA League broadcasting and data tie-up
March 25, 2021
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Partners
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New report calls for sports clubs to end sponsorship with ‘high carbon polluters’
March 25, 2021
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Hospitality
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Real Madrid to generate €120m in revenue with in-stadium casino plans
March 25, 2021
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Partners
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1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk
March 24, 2021
02:37
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Sponsorship
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Chelsea backs local businesses in free sponsorship initiative
March 24, 2021
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Partners
Time to read: 3 min
Premier League clubs pencil gambling shirt sponsorship meeting
March 24, 2021
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Partners
Time to read: 3 min
OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups
March 24, 2021
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Partners
Time to read: 2 min
Lyon selects AliExpress as short-term sleeve sponsor
March 23, 2021
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Latest News
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World Athletics consults stakeholders on new roadmap
March 23, 2021
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Partners
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Just Eat serves up league-wide UEFA sponsorship
March 23, 2021
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Partners
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Women's rugby receives boost from National Lottery
March 23, 2021
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Partners
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PhonePe hits a six with IPL agreements
March 22, 2021
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Sponsorship
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Betway secures Miami Open sponsorship
March 22, 2021
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Sponsorship
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Fox Bet expands sporting presence with NFL partnership
March 19, 2021
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Partners
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MLB and Bally's ink new multi-year partnership agreement
March 19, 2021
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Partners
Time to read: 3 min
Manchester United confirms TeamViewer as main shirt sponsor as hunt ends
March 19, 2021
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Sponsorship
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UEFA in talks over new venture for shared control of Champions League
March 19, 2021
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Latest News
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IOC and UEFA launch joint sustainable branding study
March 19, 2021
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Sponsorship
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Leeds Rhinos set record Super League sponsorship duration
March 18, 2021
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Sponsorship
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Montreal Canadiens add Crypto.com to sponsorship portfolio
March 18, 2021
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Partners
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LeBron James makes PepsiCo endorsement switch
March 18, 2021
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Latest News
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Belgian clubs vote in favour of cross-border Eredivisie merger
March 18, 2021
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North America
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MLB forges multi-year agreement with Citrix Systems
March 17, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026