MLS partners Sorare in ‘new era of sports fandom’ NFT collection

Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...

‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com

The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com. Fans in attendance...

AS Monaco first in Ligue 1 to enter ‘new NFT universe’...

AS Monaco has partnered with Capital Block to become the first football club in Ligue 1 to collaborate with a Non-Fungible Token (NFT) consulting...

Parimatch cuts ties with Russian Esports outfit Team Spirit

Parimatch has ended its partnership with Russian esports organisation Team Spirit, due to the country’s military conflict in Ukraine. In collaboration since 2019, Team Spirit...

MLB brings Capital One cardholders ‘exclusive tickets and experiences’

Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...

Atlético Mineiro extends Betano front-of-shirt sponsorship

Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...

FIFA fills final partner position for World Cup with QatarEnergy

FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022.  The liquified natural...

Sport Climbing viewership rises in Europe with Discovery deal

The International Federation of Sport Climbing (IFSC) has formed a partnership with Discovery Sports, which will broadcast all IFSC World Cup and World Championship...

Liverpool FC launches its first ‘charitable’ NFT collection

Liverpool FC (LFC) is launching its first official NFT collection - the LFC Heroes Club - in a partnership with digital artwork company, Sotheby’s. The collection...

NBC and PointsBet expand Chicago Bulls BetCast to cover further three...

NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...