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Partners
Time to read: 2 min
Grand National extends Randox sponsorship deal
December 23, 2020
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Partners
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BetMGM announced as Philadelphia 76ers Official Betting Partner
December 23, 2020
BREAKING
Partners
Time to read: 3 min
Liquor brand Glen becomes ‘spirit of SPFL’ in new partnership
December 23, 2020
BREAKING
Partners
Time to read: 2 min
BT pens renewed deals with four Welsh rugby union teams
December 22, 2020
BREAKING
Partners
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UK National Lottery backs GB Sevens teams ahead of Tokyo Olympics
December 22, 2020
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Latest News
Time to read: 3 min
SBC Digital online events series launches with focus on regional markets
December 22, 2020
BREAKING
Media Rights
Time to read: 2 min
BeIN Sports ties down NBA in French broadcast agreement
December 22, 2020
Barcelona defender Gerard Pique
BREAKING
Partners
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Barcelona’s Gerard Piqué seals new career move with Sorare
December 21, 2020
BREAKING
Partners
Time to read: 2 min
ATP Tour lifts gambling sponsorship ban
December 21, 2020
The Gallagher Premiership rugby trophy
BREAKING
Media Rights
Time to read: 3 min
BT Sport holds onto Premiership Rugby in renewed rights agreement
December 21, 2020
Everton FC's Goodison Park
BREAKING
Partners
Time to read: 2 min
Everton moves into Colombian market with Rushbet sponsorship
December 18, 2020
BREAKING
Partners
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Chelsea become first non-Chinese cub to make Kuaishou debut
December 18, 2020
BREAKING
Media Rights
Time to read: 3 min
DAZN expands US broadcasting for upcoming title fight
December 17, 2020
Television camera at the side of a football pitch
BREAKING
Media Rights
Time to read: 3 min
BeIN Sports retains MENA Premier League broadcast rights
December 17, 2020
BREAKING
Esports
Time to read: 2 min
EA Sports and UEFA link up for new eChampions League
December 17, 2020
BREAKING
Partners
Time to read: 2 min
Betfred expands rugby roster with England triple sponsorship for RLWC
December 17, 2020
Veo Technology software
BREAKING
Partners
Time to read: 2 min
Huddersfield Giants introduces Veo Technologies to rugby league
December 17, 2020
Neymar Jr in action for Brazil
BREAKING
Partners
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Neymar fronts PokerStars campaign in new partnership
December 17, 2020
BREAKING
Partners
Time to read: 2 min
MansionBet signs two year deal with Newbury races
December 16, 2020
BREAKING
Partners
Time to read: 3 min
AFC expands Continental Tires sponsorship for Asian Cup
December 16, 2020
BREAKING
Partners
Time to read: 2 min
ECB and Vitality continue extensive sponsorship deal
December 16, 2020
Dundalk FC supporters
BREAKING
Partners
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Dundalk FC seals record commercial deal with BetRegal
December 16, 2020
BREAKING
Partners
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Sporting Solutions enhances WTA Tour offering with Stats Perform data
December 16, 2020
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026