Arsenal and Adidas fight knife crime with ‘No More Red’
Arsenal FC has introduced a ‘No More Red’ initiative in collaboration with Adidas to continue its support for keeping people safe from knife crime...
Saints supports not-for-profit Cyberlynx International College
Southampton FC has announced Cyberlynx International College as the team’s official International Academy Partner.
In the Saint’s first collaboration in Malaysia, Southampton’s Football Partnership team...
Toulouse FC becomes Betway’s first France-based partnership
Toulouse FC has announced a multi-year agreement which will see online betting and gaming platform Betway become an official sponsor of the team.
In collaboration...
Peacock as new streaming home of 2022 Winter Olympics in US
NBCUniversal’s coverage of the 2022 Winter Olympics in Beijing is to be broadcast for fans in the US on its streaming platform, Peacock.
From 2...
Man City supports sustainability while adding to partnership portfolio
Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign.
Ahead of...
Meruelo’s Arizona Coyotes launches betting platform under same ownership
The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming.
Available to download from...
TikTok creates ‘high demand’ football content in CAF partnership
The Confederation of African Football (CAF) has announced a partnership with TikTok as the latter aims to bring content to fans of the sport...
Swindon Town links with Stake.com ahead of Manchester City clash
Swindon Town FC has become the second UK football club to enter into a partnership with cryptocurrency betting firm Stake.com.
Under the terms of the...
Basketball Champions League gives fans free content with LNB TV
The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches.
As...
IBA pursues further anti-doping strategies with ITA
The International Boxing Association (IBA) has renewed its partnership with the International Testing Agency (ITA) for a further three years in a bid to...