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Partners
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Alfa Romeo and Sauber extends F1 deal
October 29, 2020
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Esports
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EA and Learfield to launch new college esports league
October 29, 2020
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Sponsorship
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Everton Women seal record commercial deal
October 29, 2020
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Sponsorship
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Papa John’s announced as new EFL Trophy sponsor
October 28, 2020
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Football
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Shearer heads up hunt for nation’s best football fan
October 28, 2020
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Partners
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DC United and FanDuel to open sportsbook at Audi Field
October 28, 2020
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Latest News
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PPV to stay says Premier League
October 28, 2020
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Fan Engagement
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AC Milan tunes in to Apple Music
October 28, 2020
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Partners
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KamaGames and Tony Ferguson unite to launch Knockout Tournaments
October 27, 2020
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Latest News
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Liverpool reveals new Training Centre naming rights sponsor
October 27, 2020
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Partners
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BHA and Sky Sports Racing unveil ‘Step on Track’ education programme
October 27, 2020
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Partners
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Championship club joins forces with gambling charity
October 27, 2020
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Partners
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Nuggets' Pepsi Center to be renamed in Ball Corporation multi-partnership
October 26, 2020
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Partners
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Unibet signs on to become Philadelphia Eagles’ sportsbook partner
October 26, 2020
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Partners
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UFC expands deal with Snapchat to deliver new short-form content
October 26, 2020
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Latest News
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EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
October 26, 2020
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Partners
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LeBron James’ company to tackle voter suppression in new Audible documentary
October 23, 2020
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Partners
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HBLB donates significant sum to British horseracing
October 23, 2020
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Fan Engagement
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Mexican top flight side partners with EA Sports
October 23, 2020
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Sponsorship
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Manchester United extends Chevrolet deal after struggle to secure new sponsor
October 23, 2020
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Partners
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Betcris links up with Panamanian Baseball Federation
October 22, 2020
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Partners
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Angel City FC joins National Women’s Soccer League
October 22, 2020
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Sponsorship
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LV Bet extends partnership with Vanarama National League
October 22, 2020
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
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