Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
Fast food chain Burger King has partially rebranded as ‘Burger Queen’ in support for the Stevenage FC women’s team.Last year, the American company signed...
Crystal IS technology strengthens Miami Dolphins’ fight against COVID-19
National Football League (NFL) franchise the Miami Dolphins has installed a new air purification system within its facilities to fight the COVID-19 pandemic.Crystal IS, a US-based company owned by...
Bundesliga re-shapes DFL media rights model to aid clubs during pandemic
The German Football League (DFL) has confirmed it will re-shape its domestic and international media rights distribution model from next campaign to mitigate the...
Orange introduces 5G network to Tour de France in renewed ASO...
The organiser of the Tour de France, the Amaury Sport Organisation (ASO), has extended its 21-year partnership with telecommunications corporation Orange.The agreement, which was...
Wimbledon legend Vinnie Jones develops own brand of casino games
Former Chelsea midfielder Vinnie Jones has teamed up with slot provider Swintt to release his own branded suite of casino games for the iGaming...
Slovak Football Association makes integrity pledge with MGA
The Slovak Football Association has partnered with Malta Gaming Authority (MGA) in a new data-sharing agreement.The governing body of football in Slovakia, one of...
La Liga boosts supporter engagement with FanCam technology
La Liga has installed new FanCam technology at top flight games to improve upon the fan experience for Spanish football enthusiasts.Cameras are positioned at...
Sports sponsorship under scrutiny as Gambling Act review gets underway next...
The relationship between sports clubs and betting operators will be placed under the spotlight as part of the wider debate of the 2005 Gambling...
Hyperice enhances USA Cycling and USA Track & Field team performances
USA Cycling and USA Track and Field (USATF) have sealed multi-year partnerships with recovery technology company Hyperice, adding to the California-based manufacturers sports portfolio.Hyperice’s...
BMW becomes second manufacturer to depart Formula E
BMW has announced that it has quit Formula E after releasing a statement saying it has ‘essentially exhausted the opportunities’ to develop its technologies...